Digital Marketing Manager Salary- How Much?

Digital Marketing Manager Salary

Digital Marketing Manager Salary

Digital Marketing Manager Salary. If you want a career in digital marketing, you should be aware that this job requires excellent technology know-how and familiarity with the traditional ways of marketing.

This job has a lot of room for growth, as several companies are now delving into creating buzz and awareness through the use of the internet and social media.

As a digital marketing manager, you are going to take care of the brand that you are handling and generate leads for it using different channels in the internet. This includes promoting products and services through websites, mobile phones, social media and even traditional channels like television and radio.

If you are interested in this position, it is best that you observe how people interact with the brands that are advertised online. You must be well versed in the current and latest trends and of course, possess good verbal and written communication skills.

You should possess leadership qualities if you wish to be a manager because you will be interacting with a lot of people when working. You will have to conduct and lead meetings to form the best strategies on how to further promote your brand to the general public.

You should also know how to properly delegate and divide work among your subordinates and team members as this is also a part of the key performance indicators that the executives evaluate among the managers under them.

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Being a digital marketing manager entails a lot of different tasks. You must be able to conceptualize and design different ways of interacting with your target market through the use of technology. This involves e-mail newsletters, making the website more user-friendly as well as putting in information that will help the public and educate them about your products or services.

It also involves making your company reachable to the general public by giving them different options on how to contact you.

Using social media is a must nowadays as many people interact with brands that they see in Facebook, Twitter, Youtube and other social networking sites. You should know how to properly utilize the different tools and options of these websites to maximize your reach.

You should also know the different mobile techniques like sending out SMS or MMS to subscribers and properly targeting subscribers that will be interested in what you have to offer.

Digital marketing also delves into advertising in different websites that caters to the same target market that you are servicing. You should know which blogs or websites to pick that would be effective in displaying your advertisements.

You should also understand terms like search engine marketing, pay per click advertising, and the many different search engine optimization techniques that companies use to extend their reach and relevance online.

 

 

Typical Responsibilities of the Marketing Manager

Marketing managers and their subordinates — market research managers and product development personnel — are usually charged with developing the marketing strategies for their firms. Typically, the firm’s products and services are also analyzed in this way.

Additionally, they are responsible for identifying customers as well as potential markets such as businesses, the general public, government, retailers, and wholesalers.

At the same time that the marketing manager is striving to maintain customer satisfaction levels, they are also attempting to maximize market share and profits by utilizing effective pricing strategies. Marketing managers will also team up with other managers in an attempt to attract consumers by promoting the company’s products and/or services.

Finally, in an effort to monitor trends which indicate the need for developing new products and services, marketing managers will oftentimes collaborate with product development and sales managers. When the product enters the development stage, they will assist in overseeing the process.

Educational Background and/or Requirements

Typically, there is no clear cut course of educational requirements when it comes to qualifying for the position of marketing manager. Normally, the marketing managers in most companies have been promoted from within, having risen through the ranks as either sales managers or market researchers.

As far as education is concerned in this sense, it relates to the training one can receive by virtue of climbing up the corporate ladder. So the first step involved with becoming a marketing manager is to get one’s foot in the door, and then work your way up.

Formal education may or may not have to involve an actual marketing curriculum. In fact, there is quite a variety of acceptable core studies. What seems to be common among a lot of employers is that they oftentimes will seek out those candidates that have a fairly broad liberal arts education with any pertinent or related work experience.

Requirements will vary from position to position.

Surprisingly, many companies will look favorably on the candidate that has a bachelor’s degree in journalism, literature, philosophy, psychology, or sociology. Other companies may prefer that the successful candidate have a bachelor’s degree in business administration and a master’s degree in marketing.

In the more high-tech type of environments, such as computer manufacturing, the employer may want the candidate to have a bachelor’s in a computer science with a master’s in business administration.

Another avenue shows that some employers want their marketing manager candidate to have a degree in journalism with a solid foundation in areas like consumer behavior, marketing, market research, and sales.

Basically, internships and management courses in general are all desired qualities and are highly valued as proper preparation for a marketing management career.

As always, computer skills are considered vital, and in some instances, a foreign language (especially Spanish) is considered a desired quality.

Finally, personnel managers that employ the strictest set of educational criteria usually look for a candidate with at least a bachelor’s and preferably a master’s degree in either accounting, finance, or marketing. Additionally, an MBA in business administration or business management with a concentration on marketing is preferred over a Bachelor’s.

Salary Range and Employment Outlook

Career opportunities in the marketing industry have improved steadily in the past four years and the US Labor Department expects the number of marketing occupations to grow faster than the average career sector.

Competition for jobs is expected to be fierce and the individual in the field who aspires to move up into management may have to acquire extra years of experience compared to the current requirements.

As of January of 2019, the US Bureau of Labor statistics reports that marketing manager salaries range between $137,247 and $145,073. The wide range in salary is relevant to the business or industry, the level of employment, and the size of the company.

Digital Marketing Manager Salary

 

6 Steps to Maximizing Your Marketing Management Potential

Specific job growth oftentimes varies by industry and employment opportunities for marketing managers is expected grow faster than the national average through 2024.

The following six steps are recommendations for what a marketing manager candidate can do to hopefully enhance their chances for an upward career move.

1. First and foremost, try to pursue an education that is what the employer is looking for in a candidate. Minimum educational requirements call for a B.A. or a B.S. in business management, marketing, or the company’s industry niche, e.g. engineering. Some employers may also require an MBA.

2. If at all possible, try to intern with a marketing company. It’s a good way to nurture some knowledge and gain invaluable experience in the process.

3. Spend anywhere from 3 to 5 years in lower-level jobs such as a customer service representative, marketing assistant, market researcher, or sales assistant. This will help you enhance your background skills as well as gain the experience needed to become a marketing manager.

4. Enroll in a creative or technical writing class, or join a public speaking group. It will help you develop your written and oral communication skills.

5. If the opportunity to relocate is offered to you, take it. Transfers from a home office to a branch, or between branches, increases your chances for a promotion and/or looks good on a resume

6. If your local college offers continuing education courses or a management training program, enroll in it. This helps to hone your skills and alerts your employer to the fact that you are committed to developing and advancing your career.

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WATCH: Read more interesting Articles Here: https://redoceanway.com/digital-marketing-consultant

 

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