If you are really serious about becoming a Digital Marketing Specialist, then you need to follow these 6 easy steps.
Digital Marketing Specialist- 6 Vital Things to Motivate You
Digital Marketing Specialist. I found something online the other day that really got me laughing. There are people out there who are calling themselves ‘online marketing specialists’!
In this digital age I suppose anything is possible and we do live in a country of free enterprise. But I do find this somewhat amusing. If you are doing online marketing then you are an online marketing specialist period. I find the slight distinction of adding a classification unnecessary. This doesn’t make the specialist better or worse as long as they are masters of their own objectives.
Digital marketing has changed the face of advertising. While many companies stick to print, TV, radio, and other means of traditional advertising, some switched to digital methods for more convenience. When the Internet became popular, many companies took the liberty of promoting their products and services online.
So, what is digital marketing?
Digital marketing uses technology to send advertising messages and interact with potential clients for product promotions. This uses the Internet and devices like smartphones, game consoles, and computers to develop more interaction with a certain audience and to put emphasis on brand marketing.
This narrows a company’s targeting approach so clients can find products or services that fit their interest, instead of large-scale advertising that focuses on a broad market.
Companies can create better opportunities in a timely and cost-effective manner that traditional advertising might not offer.
Types of Digital Advertising
This form of marketing does not rely on one technique to achieve a company’s goals. You can use different mediums simultaneously to promote products throughout your clients. Here are some popular strategies digital marketing agencies use:
Pay per Click:
This is the process of promoting websites through search engines. Marketing specialists place text advertisements along the top, bottom, and side of a search results page. You need to pay a certain fee when users click on the ad. You must also choose between two models to determine the cost per click. Some companies bid on certain keywords with relevance to their target market. Others choose a fixed rate that advertisers might offer for the ad placement.
Search Engine and Social Media Marketing:
At this stage, creating a Pay Per Click (PPC) campaign on Google AdWords and Facebook is certainly a clever way to strengthen your online marketing campaigns. It is essential to explore means to drive quality traffic to your website, this would help to improve your ranking on search engines (if done properly).
You can start with as little as $50 advertising budget per month if you are on a tight budget. Trust me, it worth your every penny, because as you drive quality traffic to your website for your “focus keywords”, your keywords quality score improves, and if done consistently, chances are your web pages will rank high on search engines.
Anyway, creating an ad is one aspect of it, optimising the ad copy is another aspect which is very crucial.
You want to make sure that your focus keywords are relevant to their target web-pages.
If your focus keywords are not relevant to the target webpages, search engines i.e. Google would dock your website as a result. Simply put, avoid attracting visitors that would end up bouncing from your website, hence why it is necessary to create relevant ads.
I cannot stress enough the importance of creating relevant ads. Furthermore, utilise social media platforms to promote your business. Create an ad on Facebook to promote your business web-pages. The amount of time people spend on social media platforms these days is overwhelming, hence why you need to utilise this medium as an opportunity to grow your business.
Mobile Marketing:
Digital marketing agencies can use smartphones and other mobile devices to promote products and services. You can send SMS messages to clients and keep them updated about products and special deals.
You can also combine mobile marketing with online techniques, as some clients access their social networking accounts and emails with their smartphones.
This technique is one of the most cost-effective digital marketing solutions.
Digital Marketing Specialist: Google Search Console:
Sign in to Google search console and get familiar with the basics. Follow the instruction on how to improve your search presence. If this is too technical for you, ask your website developer or digital marketing specialist to assist you in setting it up.
This tool will not only give you insights in regards to your site’s performance, but will also guide you through on how to resolve any issue that would affect the performance of your website.
Digital Marketing Specialist: Google Analytics:
Sign in to Google analytics and follow the set-up process. This tool would help you track important metrics such as conversion, customer engagement, page views etc. You can monitor the effectiveness of your online marketing campaigns, contents on your websites and user experience with this tool.
Basically, you want to know which areas you need to improve on, once you identify the areas, you can apply a solution.
Closing Thoughts:
Don’t be overwhelmed by the process outlined above, remember Rome was not built in a day. Begin now, apply this result-driven digital marketing plan to your business, be consistent and follow the process judiciously – I guarantee your business will grow and succeed online.
Want all the Training as a Digital Marketing Manager? Get All of the Above Training at CB University.
Click Here To Join CB University: https://redoceanway.com/clickbank-university-2020-review/
WATCH: Read more interesting Articles Here: https://redoceanway.com/digital-marketing-online-course
The post Digital Marketing Specialist: Things You Need… appeared first on Red Oceanway P/L.
source https://redoceanway.com/digital-marketing-specialist/
Comments
Post a Comment