Social Media Marketer: Resources to Help

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Social Media Marketer: How to Completely Change Your Social Media Status in 6 Steps!

Social Media Marketer- 6 steps to create loyal customers who come back and buy more.

Social Media Marketer. Ride The Wave – Create A Social Media Marketing Strategy. One of the things that media considers when they are deciding what to promote or talk about is what effect that subject will have on various social groups.

The media does whatever it can to have some kind of impact on whatever market they are chasing after. The smart marketer will use that commotion to their advantage. They will ride the wave.

One of the hardest thing for any marketer to do, whether on-line or off, is to create a stir around what they are trying to offer.

You have to have some level of excitement surrounding your product or service for it to see any success at all. It can seem like you are beating your head against a wall many times as you try to get anyone to notice you and to get them to even care.

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I am sure that you think that you have something that is very important to offer people. Unless you can educate and convince them that it is important, they just won’t get it and you won’t get their business.

There is a way that you can get by without having to do all the work of trying to generate excitement and educate the people about your offering. That way is to let the larger media outlets do all the work.

Create a marketing strategy that uses that work that the media does. Sometimes you will luck out and find that there is a big commotion related to something you are offering already and it will only take a little bit to get the social groups interested in what you have.

Sometimes you will have to use your imagination and find a relationship between something big that is going on in the media that has a huge impact on social groups of one kind or another.

Once you find that relationship, though, you can find a marketing strategy that can make that connection obvious. You will have to educate yourself and look at what is hot on television or on the Internet.

Look for what are popular topics on the regular news media, what trends are hot in the world of finance, or what gossip is going on in social circles. What are the things that is popular?

More than likely you are going to find something that your product or service can relate to.

There are times, though, that it might be good to look at the media and decide on a product or service that is timely, that social groups of one kind or another are buzzing about.

Choose something that there is already a lot of excitement about. Watch trends and if you see something that is starting to gain some attention in certain social circles, it may be something that takes off and has widespread appeal. Take advantage of these things.

On your own you will be trying hard to make waves about what you are trying to market but what you will end up making is a tiny ripple.

A smart marketer will notice the tsunami’s being made by the larger media outlet and will use a marketing strategy that capitalizes on the huge splash they make on the bigger social groups laying on the beach.

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Social Media Marketer: Six Marketing Strategies In Web 2.0 World

In Web 1.0 world, we are using internet banner ads, text ads, email, newsletters as our internet marketing vehicles to drive our marketing message to our potential clients online.

Today, internet had been transitioned to web 2.0, new internet marketing strategies are needed to continue be successful in internet world.

With Web 2.0, we need to consider not only the new means of reaching our online audience but also the new nature of the social Web.

Weblogs, blogs, and other web 2.0 sites dabbling with social media tools such as wikis, podcasts, video casting, photo sharing sites, social bookmarking are the key marketing vehicle to drive internet traffic to the targeted websites.

So, as an internet marketer for Web 2.0 world and to be successful in an era where customers are freely discuss your products and services, you should consider the 5 important marketing strategies below:

1. Learn about social media

Social media is one the most important “must know” knowledge in Web 2.0. Thus, the first and foremost, you should participate in and understand social media by learning about it.

YouTube, del.icio.us, Flickr, digg, and Technorati are examples of new engines that you need to understand in order to effectively use them to reach your markets.

2. Marketing Plan For Web 2.0

You should let your visitors to play a more important role in your new marketing plan for Web 2.0.

Let your website visitors  create content on your site and pass it along. You even can get your passionate users to create promotional videos about your sites/products, then use them on your local TV channels and post them online everywhere to get maximum exposure.

3. Join & Participate In The Conversation

Social media applications are two-way streets that conversation happens between two or more parties. To get exposure, you can join and participate to these conversation groups.

You can join as members to other social media groups of your niche marketing or you can add social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your library of Web sites.

Enable comments on blogs and allow users to contribute to wikis.

4. Be Remarkable

Social media is a form of viral marketing where interesting ideas and content get passed along rapidly.

Hence, in Web 2.0 world, content is the king.

You must have content that attracts your visitors that they can use, bookmark, share online / offline and get your content or message passed along.

5. Get Your Content Travelling.

Encourage visitors to bookmark and tag your content with a click of a button and allow users to repost booklists, book reviews, photos, podcasts, or videos on their own sites.

Post your content on sites like Flickr and YouTube where it’s easy for users to find and share it.

Make news feeds for new materials such as books, DVDs, talking books, and video feeds so that these materials can be shared by online users and get your contents spread to the internet world.

6. Be part of the multimedia wave

In Web 2.0 world, images and static pictures are not enough to attract internet users any more, video is the key driver for Web 2.0.

Social Media Marketer

Statistic shows that more than 100 million videos being download daily. So, the effective of video marketing must not be overlooked. Create short videos and post them to YouTube and other video-sharing sites.

In Summary

These are just a few strategies about marketing in a Web 2.0 world. There are still a lot of ideas for social media marketing where you can explore and integrate into your web 2.0 marketing plan.

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