Targeting In Marketing- Truths About…

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Targeting In Marketing: How To Target Your Market the Correct Way, Like You Know What You’re Doing!

Targeting In Marketing- What would you do if you actually knew how to Target your Market?

Targeting In Marketing. A Smart Internet Marketing Strategy: Targeting Niche Markets. For the last couple of years, I have been grappling with the idea of making money online.

Although I searched and found a lot of information, but most of it was vague and did not give me any concrete answer to the most important question: what to actually DO to make some money on the internet.

During my quest of getting answers, I came across a very informative video on the internet which gave me a lot of information about internet marketing and gave me some pretty good food for thought.

The video talked about “Niche Markets”; what they are and why they are important to any person who would like to make money on the internet by selling a product or service.

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In fact, the concept of Niche Markets is applicable to any business or service provider, whether they operate on the internet or otherwise.

If you look it up in the dictionary, the word “Niche” means “A situation or activity specially suited to a person’s interests, abilities, or nature”.

A “Niche Market” is a group of people with a common interest or ability or nature, who would all be interested in a common product or service.

The common interest of these people can be any thing ranging from a common hobby, a common problem, a common cultural background, to any common desire they might have.

Let me explain this to you with a few examples:

1) A niche market of people who have a hobby of knitting

2) A niche market of people who have common problem of knee pain

3) A niche market of people who are all musicians

4) A niche market of people who have a common desire of learning tiling

People with common interests tend to cluster and you can easily find pockets of such people online; in forums and groups or visiting websites of their interest.

It is best to direct your marketing to select niche audiences for maximum benefit to you and to them. It is always a waste of time, effort and resources to market your product or service to a niche audience which is not interested in what you are selling.

For example, if you try to sell scrapbooking materials to a niche audience who wants to learn plumbing, you will not get any customers. Granted that you will find a rare plumber who also likes to maintain his scrapbook, but you will not make a profit!

Similarly, marketing a new and effective acne product to a group of people with lower backache will only lead you to lose the money you spent on marketing your innovative acne solution to them.

Niche Marketing is very cost effective and powerful; the world’s most successful businesses use this concept to maximize their profits.

Therefore, if you have a certain product or service that you want to sell, concentrate your marketing efforts to the Niche Market that it caters to.

Conversely, if you do not have a specific product in mind that you want to sell online, it is advisable that you seek out large Niche Markets and then think about what they would be interested in buying and then provide them with that particular solution/product/service.

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Targeting In Marketing – Your Home Business

When it comes to making money on the Internet, your first thought should be to identify exactly who will be most interested in what your home business has to offer.

This is the difference between ‘blanket’ marketing and ‘target’ marketing and for a home business with a small budget, it can make mean the difference between effective internet marketing and wasting your money.

Large corporations, like AOL, for example, can afford to blanket market their services to the general population without regard for the individual on the receiving end.

How many AOL trial CDs have you gotten in your mailbox, unsolicited and unwanted, that have ended up in the trash? Each of these represents marketing dollars spent. Together, they have probably filled a landfill all their own.

For your home business, you most likely cannot afford to send out billions of advertising circulars or even post hundreds of ads all over the internet. Ask yourself a few questions about your potential customer before you begin:

* Who NEEDS what I have to offer? For example, if your home business sells sewing supplies, then your primary target marketing should be directed to those who make their living by sewing.
* Who WANTS what I have to offer? In the same example, those who sew as a hobby won’t need but certainly may want your home business to serve them.

Next, look at your current customers. Who are they? Where do they live? Are they primarily male of female? How did they find out about you? Do they spend a lot of time surfing the web?

Targeting In Marketing

 

By asking your current customers these questions and more for example, what they like about your home business and what they think would benefit from change you will more easily narrow down your target marketing audience, find them online, and market your home business to them.

Targeting In Marketing: In Conclusion- Don’t Do Anything Until You’ve Watched John Crestani Webinar. 

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