Affiliate Programs- 6 Questions You Need to Ask Before You Start.
Affiliate Programs: The Biggest Mistake I Made in Marketing, I’ll Never Make Again.
Affiliate Programs: How To Choose Your Affiliate Program Wisely. Affiliate marketing programs have sky-rocketed in popularity in the past few years. As one of the fastest and easiest ways to start an online home business people are jumping on this wave by the millions.
Affiliate programs offer merchants the opportunity to employ vast armies of sales people who get paid for the results they achieve.
The rewards for affiliates can be very good, and the skilled affiliate marketer can earn many thousands of dollars per month. This win-win situation has led to an explosion in the number of affiliate programs that are available to affiliate marketers.
With this growth of affiliate opportunities have come many questions, such as: how do you go about choosing the right affiliate program for you? What qualities should you look for in a program and which gives you a good chance of making a sustainable income?
Below are some tips that will help you to evaluate affiliate programs, and help you to avoid wasting time and money.
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1. Affiliate Programs- What Commissions Does the Program Pay?
It is very important that you know how much you can expect to earn from a sale. There is no point in spending time and money promoting a product that pays very small commissions. You could end up spending more on marketing than you make on sales.
It is probably best to stick with marketing products with a high commission value, unless you have found a niche market where you can sell vast quantities of product, and make substantial commissions on your volume of sales.
2. How Much Traffic is their Website Getting?
Try to discover the amount of traffic the affiliate owner’s website is already receiving. Alexa.com is a very useful tool for doing this research. If the website is ranked in the top 100,000, the merchant is getting a good volume of traffic, so it’s possible that there may already be too many affiliates.
If it is ranked below 500,000 it may be no good, or it could be a golden opportunity to make some real money by becoming one of the first affiliates!
Always research a merchant’s product if their website has a low traffic ranking. It may be a good idea to buy the product yourself if you can afford it. Otherwise you could do a search to find out if there are any negative reviews about it on the internet.
Be careful who you listen to though because many people are in the habit of bashing affiliate programs with nothing to really support their comments. If you find a large amount of negative reviews with little positive ones then it would probably be a good idea to stay away from that affiliate program.
3. How Often Are Affiliate Commissions Paid?
Some affiliate programs pay commissions every week; some once a month, others only pay every quarter. ClickBank pays every 2 weeks. It is important that you know how often you can expect a pay check if you are going to have financial control over your business.
Do you have the financial resources to continue to market a product if you have to wait a long time before you get paid? It would also be wise to find out the minimum commission that you have to earn before you get paid.
4. Does The Affiliate Program Use Tracking Cookies?
Many customers do not buy on their first visit to a merchant’s website. It is important therefore that the merchant uses cookies for their affiliate program, so that you get credit if the customer returns and buys at a later date. Check out how long the cookies last.
The longer the cookies lasts; the better the chances of you getting paid!
5. Does the Affiliate Program Pay on Subsequent Sales?
Some programs will only pay commission on sales that come through customers visiting their site via a direct link from your site. They pay you nothing for any subsequent purchases that the customer makes if they visit the merchants site directly.
It is important that you get paid no matter what route the customer returns by if you are to build a sustainable affiliate business.
6. What Marketing Resources Does the Affiliate Program Offer?
Look at the type and quality of the marketing resources that they provide. Do they provide articles, advertisements, or other content that you can use to put on your site? Do they provide free guides, special offers, free viral e-books, or product samples that you can send to your list?
If the marketing material they provide is good then it is likely that the business will provide good support for their affiliates.
Finding the right affiliate program for you can be tough to do. The best advice is to do your own research, follow the advice above, and listen to your instincts.
Use the above questions as an aid to finding an affiliate program that enables you to reach your financial goals. You never know… You might just strike affiliate marketing gold!
Affiliate Programs. How to multiply your sales by attracting affiliates.
“When I Got Out Of Bed This Morning, I Discovered I’d Sold $870.55 Of My Products While I Was Asleep!” You’ve seen this line on most famous Internet marketer Neil Shearing’s website.
Not only the Neil but many other big marketers are doing the same. You must be wondering how somebody can make sales if he is Asleep. It’s possible because they have an army of affiliates.
Affiliates are other internet marketers with a good number of opt-in subscribers. They seek for new products and recommend to their list. What you have to do is to provide them a good product and promotional material.
So they will create more buzz for your product and you earn a handsome amount of money. It’s a win-win situation for both.
Now the question may arises in your mind that how to find new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing.
Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may wipe your fear about finding new affiliates.
1. Affiliate Program Directories
There are several sites on the Internet dedicated to listing affiliate Programs. Get your program listed in these directories. Affiliates usually look these
directories to find new products. By listing your program you’ll get more exposure. Just make a search on Google for “Affiliate Program Directories” and submit your program.
2. Find Complimentary Sites
“Complementary” sites are a sites that sell products or services that compliment your offerings. If you sell “gardening tools”, a site that sells books on “gardening tips” would be a perfect affiliate. If you sell software, try looking for sites that sell computers or computer parts.
Finding sites that already attract your target market, and can benefit from recommending your product or service to their visitors, is the goal.
3. Find content sites
There are many sites that do not sell any kind of product or service but are mainly content-oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.
4. Place a link on your Sales Page
One of the ways to find affiliates is to place a visible link of your affiliate program at your home page. A healthy side of this coin is that you can convert your visitors in to your affiliates. You can offer your affiliate program to your customers also.
By doing this you’ll get a decent number of affiliates. Now the Second Step is to provide them promotional material so they can make more sales. Each of your affiliate will have different needs so you should focus on each type of promotional material.
Here are some basic things to look for:
1. Email Ads:
Your most affiliates may be interested in placing ads in e-zines or their own newsletters. Try writing a few ads in different lengths. While writing email ads always try to use hypnotic language and emotion trigger words so it increases your Click through rate (CTR).
2. Signature Files:
Some affiliates may even add your tag to their signature line. Give them a few witty lines to choose from.
3. Articles:
These are great for affiliates that need content for their websites and newsletters. Write some good articles and allow your affiliates to republish it at their website and newsletter. It will improve your search engine ranking also.
Make a pin point that your article must be a healthy reading for your readers so they read it again and again.
4. Banners:
Though banners aren’t much effective as other methods but are still widely used. Make banners in a variety of sizes to fit tops of pages, bottoms, toolbars, sidebars and other miscellaneous areas.
5. Product Images:
Give your affiliates images that show and link directly to specific products. They’ll be able to choose an image specific to their site, or choose several images to display.
6. Brandable Reports:
This is probably the best tool in my opinion because it adds a viral effect in your program. Make a short report so your affiliate can brand it with there own affiliate link and give away.
To add viral effect just place a line at first and last page of report like “Click Here to make this Report your 24/7 digital salesperson” and add a link to your
affiliate page.
These are some points to start and run your affiliate program. Once you have your affiliate program properly set and your system under control, consider developing promotions for your affiliates.
Give them special incentives to sell more during a certain time frame, move seasonal products, or increase business during your slow months. Offer them additional commissions, or even bonuses for reaching a specific amount of sales.
In conclusion, if you follow the steps I have just outlined and if you are ready for a little work and a lot of organization, your affiliate program should be up and running in no time.
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Affiliate Marketing in conjunction with well known companies, such as Clickbank, can be very profitable and rewarding. Your payments are guaranteed every 2 weeks and is entirely up to your Marketing Efforts and Abilities on how much you get paid. I also bought into and highly recommend John Crestani’s Super Affiliate System (SAS) for Affiliates.
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