Website With Most Visitors?
Website With Most Visitors? Then You Need To Personalize!
Website With Most Visitors? How To Personalize Your Website With Most Visitors In 5 Easy Ways.
A personalized website with most visitors goes beyond just a welcome message for an anonymous visitor. It is about being able to deliver a user experience that caters to her or his interests, adds value to them and yet, helps you achieve your end goal – conversions.
While the concept of personalization is fairly understood by businesses, marketers are yet to understand that the user experience needs to flow more naturally. The need to be non-intrusive is as important as personalization in the first place.
So how do you deliver a personalized experience to your website visitors?
5 ways to personalize your website experience for visitors
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1. Leverage from localization
One of the simplest and the most effective way to personalize a website for the visitor, is to use the location demographic that they are accessing your website from.
Even though now the entire world is connected via the internet and understands a common language – English, acknowledging where they come from still has a big impact on your conversions.
For instance, if your business sells a certain product worldwide, you could ask a visitor where he comes from and accordingly display the pricing for it. You could also create location based content for this visitor like local customer reviews or discounts that are valid only in a specific area.
Localizing all our website content makes it more convenient for the visitor as he is directly taken to what is relevant to him. You could make your website either detect the visitor’s information, or choose to ask him the moment he lands on it.
For example, the House of Blouse asks the visitor where he is from before he proceeds to sift through their products. This helps them show the visitor a currency that he understands and won’t have to use a converter for.
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2. Know the traffic source
Every person from your target audience comes through a digital channel – it could be social media or the search engine. And the way they stumble across your business, is going to be different too. So why welcome them with the same message or try converting them with a generalized campaign?
For example, if your business is into selling women apparels, there could be some that land on your website via a social media campaign on discounts and there could be some who stumble upon it searching for a brand on the search engine.
Both of them have separate needs and hence need to be targeted with separate messages.
Knowing the traffic source can help marketers easily assist the visitor in finding the information he is looking for – creating a custom journey for him on the website. This will also help you understand which platform they are most active on and what captures their interest more.
3. Understand what stage they are at
Now here’s another thing about internet users, they need to be guided towards a conversion if you don’t want them to wander away or get distracted by the other things available on the internet.
Your website is not just going to be accessed by new visitors who are just coming to know of your business, but also existing customers from time to time.
A returning visitor is further ahead in the buying cycle and hence needs to be shared more knowledge of a product/service with to make him convert.
On the other hand, someone who has just shown interest in your business, needs an introduction of what you do and what you offer the best to create a first impression that hooks him.
4. Analyze their past behavior
It is becoming increasingly important for businesses to look into their target market data to remain contextual and on top of their industry at all times.
Leveraging from how a visitor has interacted with the website on his first visit, what he was looking for and his previous purchase triggers, marketers can create data based highly personalized campaigns that convert higher.
For instance, companies like Wigzo provide the marketer with machine learning and predictive analytics tools that analyze the existing data of a user to understand his current as well as future needs. This helps marketers deliver relevant user experiences to their website visitors.
5. Take a non-intrusive approach
Probably one of the most tried and tested ways to ensure that your target audience’s website visit leaves a good impression on him, is to make it highly non-intrusive and take the navigation into consideration.
While your business might have an offer to make to this visitor, it is also important to keep in mind that buyers today seek for information on a brand before they engage with it.
They need time to understand how a product would add value to them and what other people like them are saying about it. Hence, it is better to leave all your promotions until a little later.
There are two ways though that you can promote something on your website with most visitors without being too pushy:
Exit intent or trigger based campaigns:
A few companies offer smart bounce prevention or exit intent technology for business websites. This technology can be used to implement on-site campaigns that are either triggered by a visitor’s exit to hold him back longer or by an action he takes on the website.
For instance, if you have an eCommerce website – target visitors with a quick request to subscribe to your newsletter if they want exclusive deals from them.
The campaign shows up only when a visitor shows an indication of exit and immediately captures his attention. Since the deals add value to him in this case, he is more likely to convert on the campaign.
Browser push notifications:
You can alternatively implement browser push notifications on your website to get your promotions across to the visitor.
When a visitor lands on your website, asking him if you could notify him of updates with a value proposition, is the best way to go about using this technology.
Since the visitor here gets to choose if he wants the business to interact with him on a regular basis, it is non-intrusive. And every time that you do have a promotion to do, he’ll surely not be missing it.
Why should businesses focus on website with most visitors personalization?
The generation of today doesn’t like being addressed as just another person in the crowd. This has resulted in very low response rates to broadcast messages from businesses. Unless the message is contextual or relevant to them, they are more likely to ignore it.
Here’s taking a look at some of the benefits of personalization:
Higher conversion rates:
When your website delivers exactly what the visitor wants to see or is interested in, he is more likely to click though a CTA and convert.
The conversion could be a small commitment like subscribing to your newsletters or a total conversion where he completes a purchase. Either ways, the chances of conversions are much higher when personalized.
Higher retention rates:
If you have visitors returning back to your website, it is always a good idea to personalize according to the stage they are at in the customer journey.
If you target them with the same content or the same proposition that they did not convert on the first time, they are not likely to do so again. Personalization helps you up the retention rate for your business.
Higher monetization:
Taking into consideration higher conversion rates and retention rates, it is a given that your business will have higher monetization with personalization in place.
The longer a converted visitor stays with your brand, the more are the chances of a higher conversion eventually. According to a study on Monetate, personalization leads to 19% uplift in sales.
Over to you
Another nifty way to understand what your visitors could possibly be looking for on your website, and offer it in a better manner, is to make use of tools that generate heat maps.
Heat maps help you understand where these visitors are spending most of their time, what they are interacting with the most and at what point you’re losing them.
This enables you to create a better copy for your website and remove the excess elements that might be causing a distraction to the visitor.
Personalization is an important aspect that business don’t just need to implement in their marketing strategies, but also their conversion optimization strategies. Keeping in mind what they are looking for, what they need and what would make them convert is the only way to get higher conversions from your campaigns.
Is your website personalized? What other tactics would you recommend to personalize your visitor’s on-site experience?
Website With Most Visitors? Do You Make These Affiliate Mistakes?
You’ve just come across a fantastic product and you’re thinking of signing up as an Affiliate but before you get carried away, here are a few pointers that can save you both time and money!
1.Is the sales letter any good, read the headline first its been shown that a good headline makes a big difference (its been proven that 75% of people make up their minds of purchasing a product just from reading the headline alone.)
Is the rest of the sales letter any good, do you find yourself reading being drawn through the sales letter? Would you buy the product yourself? If you would, others probably would as well.
2.Are there any leaks on the sales page? By leaks I mean are there any thing on the webpage to distract your visitor from making a purchase or a way for you could lose out a commission.
For example
Phone numbers that the buyer could order from and deal directly with the seller, causing you to lose out on a commission,
E-mail addresses for the same reason as above.
Excessive pop ups or slow loading webpages that can frustrate your prospect. (People on the internet want everything in an instant so don’t expect them to hang around!)
3.Are there any testimonials on the sales page, the more testimonials the better especially showing how the person has benefited from using the product.
4.What kind of guarantee is being offered with the product, is it 30,60 day risk free guarantee.
Don’t worry about a longer guarantee costing you money and people asking for their money back as its been shown that the longer the guarantee the less refunds you’ll get.
5.If you can, buy the product so you know yourself if its any good.
There’s no point sending traffic to a website, making some commissions and then finding out the products poor quality and everyone wants their money back.
These tips should save you a lot of time and frustration when looking for a product to become an affiliate of. And remember not everyone surfing the web is going around with their wallet open looking to purchase something so don’t be disheartened if you get a lot of Nos before you get a Yes.
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