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Supplements Store near me. The 5 Key Stages Of An Online Marketing Funnel. At its core, an online marketing funnel is a defined series of steps you design to guide and inform prospective customers as they become familiar with your products or services, and then make a decision whether or not to buy from you.
You focus, or funnel, the attention of your prospects in a very specific way, providing value, building a relationship and eventually presenting an offer.
These 5 key marketing funnel stages are used to get your business from unsuccessful and unprofitable to profitable success.
1. Discovery
The people in your market need to find your website or blog. You achieve this by means of paid advertising and marketing, testimonials and referrals, search engine optimization and a variety of additional marketing methods both online and offline.
You are, in essence, filling your funnel at the top.
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2. Attention
Now you have some traffic to your website, you need to grab the attention of your website visitor. You do this by offering something of value for free in exchange for signing up to your email list.
This could be a report, checklist, eBook or list of resources, or some other piece of information that solves a big problem or answers a big question for your target audience.
3. Build A Relationship
Your online marketing funnel has now guided a large group of people into a smaller group that have joined your email list.
Now you begin to build your relationship with them so they come to know, like and trust you. Send out emails, videos, articles, blog posts etc on a regular basis. Provide them with lots of value. Carry on to answering questions and solving problems.
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4. Make The Sale
In your email sequence, make an low-cost offer that is too good not to buy. At a later date, after sending a few additional emails that deliver a lot of free value, make a bigger offer.
If your subscriber buys either your smaller or larger offer, promptly offer them an upsell, which is a more expensive option.
5. Re-Funnel
Split your subscribers into two lists, buyers and non-buyers. Have one funnel for your buyers so that you don’t unnecessarily make them the same offer they already responded to.
For your non-buyers, continue to send them valuable free content in your email sequence, along with offers to purchase your products that they passed on the first time.
The key to online business success is to continuously fill your funnel at the top with traffic from both free and paid sources. As they filter down your online sales funnel you will have a steady steam of prospects and sales.
An effective online marketing funnel puts your business on autopilot and consistently turns prospects into paying customers if you structure it the right way.
To learn more about making your online marketing funnel produce the intended result, lots of traffic, lots of prospects and lots of sales, download my free Sales Funnel Checklist at http://jonallo.com/salesfunnel
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948 Article Source: https://ift.tt/3r8cQjT
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Supplements Store near me. Sales Funnel Secrets to Increase Conversions.
A Great Sales Funnel – Pathway to Prosperity
One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone.
Now obviously, websites need visitors. The more visitors a website gets (or so we’re told) the more profitable it will be. What many marketers soon find out, however, is that traffic numbers are not always related to sales numbers.
Visitors are great. Your website needs to get people visiting it and engaging with the information you present. It also needs to convert these visitors into paying customers.
But how do you do that?
Two Different Objectives
Part of the problem comes from the fact that sales and traffic generation have two different objectives. Traffic generation (generally) focuses on getting the greatest number of people on a website as possible. Sales, on the other hand, focuses on your specific target customer.
You can’t simply put a million people in front of your sales page and expect to rake in the cash. It just doesn’t work that way.
The difference here is that one focuses on capturing anyone while the other focuses on a specific person. Sales certainly doesn’t work if visitors aren’t targeted, so your advertising efforts absolutely must be.
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Targeting Customers
Traffic generation is great for creating a long list of leads, qualified as best you can tell. This group of people may contain a few buyers but you’ll need to weed out the mass of people who will never buy something from you.
This can be done through the material posted on your website.
Each article, video, or audio file you post should be targeted to the specific market you’re trying to sell to. When visitors come across an article on weight loss, for example, only those people interested in losing weight will read it.
That would be a great place to promote a weight loss product.
A Leaky Funnel
The trick to combining traffic and sales is to weed out the people who aren’t customers and sell to those who will spend money. This is done with what we call a “Sales Funnel”. Picture the shape of a funnel. It’s larger at one end than the other.
A sales funnel works by directing all of your traffic into the sales process. With each progressive step, the audience gets smaller and smaller in number. Eventually, you’re left with only those people who will be interested in your product.
These are the people to whom you present your sales copy, products, and other offers.
Building a Funnel
The basic blueprint for a sales funnel is pretty simple. You start with a general audience and then begin to shave it down until you’re left with a small group of people who are more likely to spend money. In some cases this can be less than 10% of your overall traffic numbers.
You can tell who they are by their behavior-which they usually take after you ask them to do something and see how they respond.
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A truly powerful sales funnel can make or break a product. They take a lot of tweaking, testing, and continued improvement.
And, it can be so difficult to build an effective sales funnel that many companies will spend tend of thousands hiring someone to do it for them, and several times more buying traffic to test it.
Fortunately for you, there’s no need to spend that kind of money. There are now many effective pre built sales funnels you can promote. All you do is drive traffic to the funnel – once someone opts in, the back end selling machine takes over and will make the sales for you.
Kim Willis has been making 6 figures from home since he started as an online marketer, in 2006. He now helps other people do the same. It starts with leads – generating plenty of them on a daily basis. Get his Network Marketing Tips here.
Article Source: https://EzineArticles.com/expert/Kim_J_Willis/443676 Article Source: https://ift.tt/3FLdJ61
Supplements Store near me. What Is a Sales Funnel System Used For?
The Importance and Uniqueness of the Sales Funnel System
What is a sales funnel and why should every online marketer create one? It is a marketing strategy used to get prospective customers to purchase products from you.
It is a selling process by which a person comes to your blog looking for information that can help to solve a particular problem. However, via certain tools, you will learn how to build a relationship with each visitor.
This will help to understand the needs of every visitor. This in turn will push you to provide the best possible information for all visitors. Once you gain a visitor’s trust, that visitor will feel more comfortable purchasing products. The visitor then transform into a customer.
I think we all know who his favourite is
At some point, many customers turn into extremely loyal customers who are willing to purchase just about every product that your website promotes.
A sales funnel consists of the various steps of the sales process that it takes to transform a regular website visitor into a loyal customer who wants to buy everything that you throw at them.
For any internet marketer, this is the ultimate goal. A properly created funnel can achieve this very easily.
Why is Each Sales Funnel Unique?
All sales systems are unique. This is because no one can predict what will make a customer purchase products. Website visitors are different human beings with different types of problems and needs.
Not everyone will respond to the same solutions. When a visitor arrives at the sales page and opts in to receive more commercial emails from you, this shows that the visitor is interested in what you have to offer.
However, it is up to you to continue building up a relationship. Find out what it will take to solve a particular person’s problem. This might seem like a time-consuming task.
But, remember that it will be these unique relationships that will form the foundation of your online business and make it very profitable.
Why Does Every Online Marketer Need a Sales Funnel?
All online marketers need a sales system in place. This is the best way to attract visitors and find out how to solve their problems. Once you know what l makes them happy, you can continue to sell them solutions to their problems for a lifetime.
Depending on the niche, it might require selling a person the various products over a lifetime in order for them to be happy. It might only take one, but the bottom line is that if you do not take the time to find out what makes your target market happy your competitor will.
If you do not take the necessary steps to create a profitable sales pipeline, you will most definitely fall behind the competitor who does.
Due to specific testing at different stages of a sales funnel, this information should be used to determine what your target market is looking for the most.
Shot of a young couple with a dog driving in a convertible.
Maybe you thought that a particular type of product was attractive, but after serious testing via your visitors, you discovered that this product does not have any appeal.
All in all, an effective sales funnel provides valuable information that can lead to more sales in the long run. Any internet marketer that does not have one has a reduced chance of experiencing success.
My name is Kevin Stacey and I have helped many business owners translate their offline success into online marketing success. You can learn more about this unique selling process by reading the article on my blogsite about the sales funnel system.
There you can see what a sales funnel chart looks like to get a better visual understanding of the concept.
Article Source: https://EzineArticles.com/expert/Kevin_Stacey/1222965 Article Source: https://ift.tt/2ZkpqB6
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