Digital Marketing Manager Salary- The Ultimate Guide
Digital Marketing Manager Salary- 6 Resources to Help You.
Digital Marketing Manager Salary. If you want a career in digital marketing, you should be aware that this job requires excellent technology know-how and familiarity with the traditional ways of marketing.
This job has a lot of room for growth, as several companies are now delving into creating buzz and awareness through the use of the internet and social media.
As a digital marketing manager, you are going to take care of the brand that you are handling and generate leads for it using different channels in the internet.
This includes promoting products and services through websites, mobile phones, social media and even traditional channels like television and radio.
If you are interested in this position, it is best that you observe how people interact with the brands that are advertised online. You must be well versed in the current and latest trends and of course, possess good verbal and written communication skills.
You should possess leadership qualities if you wish to be a manager because you will be interacting with a lot of people when working. You will have to conduct and lead meetings to form the best strategies on how to further promote your brand to the general public.
You should also know how to properly delegate and divide work among your subordinates and team members as this is also a part of the key performance indicators that the executives evaluate among the managers under them.
Digital Marketing Manager Salary- How To Get Into Digital Marketing (And Earn A Full-Time Income With It)
Digital Marketing Manager Salary– ONLINE TRAINING: JOIN John Crestani’s 6-WEEK TRAINING COURSE- “How to Build Your Own Affiliate Marketing Business From Nothing…” Send Me The Online Training Now: https://blueoceanway.info
Training will be taken down at any time due to High Demand for this product.
Affiliate Marketing in conjunction with well known companies, such as Clickbank, can be very profitable and rewarding. Your payments are guaranteed every 2 weeks and is entirely up to your Marketing Efforts and Abilities on how much you get paid. I also bought into and highly recommend John Crestani’s Super Affiliate System (SAS) for Affiliates.
Being a digital marketing manager entails a lot of different tasks. You must be able to conceptualize and design different ways of interacting with your target market through the use of technology.
This involves e-mail newsletters, making the website more user-friendly as well as putting in information that will help the public and educate them about your products or services.
It also involves making your company reachable to the general public by giving them different options on how to contact you.
Using social media is a must nowadays as many people interact with brands that they see in Facebook, Twitter, Youtube and other social networking sites.
You should know how to properly utilize the different tools and options of these websites to maximize your reach.
You should also know the different mobile techniques like sending out SMS or MMS to subscribers and properly targeting subscribers that will be interested in what you have to offer.
Digital marketing also delves into advertising in different websites that caters to the same target market that you are servicing. You should know which blogs or websites to pick that would be effective in displaying your advertisements.
You should also understand terms like search engine marketing, pay per click advertising, and the many different search engine optimization techniques that companies use to extend their reach and relevance online.
Digital Marketing Manager Salary. Typical Responsibilities of the Marketing Manager
Marketing managers and their subordinates — market research managers and product development personnel — are usually charged with developing the marketing strategies for their firms. Typically, the firm’s products and services are also analyzed in this way.
Additionally, they are responsible for identifying customers as well as potential markets such as businesses, the general public, government, retailers, and wholesalers.
At the same time that the marketing manager is striving to maintain customer satisfaction levels, they are also attempting to maximize market share and profits by utilizing effective pricing strategies.
Marketing managers will also team up with other managers in an attempt to attract consumers by promoting the company’s products and/or services.
Finally, in an effort to monitor trends which indicate the need for developing new products and services, marketing managers will oftentimes collaborate with product development and sales managers.
When the product enters the development stage, they will assist in overseeing the process.
Educational Background and/or Requirements
Typically, there is no clear cut course of educational requirements when it comes to qualifying for the position of marketing manager.
Normally, the marketing managers in most companies have been promoted from within, having risen through the ranks as either sales managers or market researchers.
As far as education is concerned in this sense, it relates to the training one can receive by virtue of climbing up the corporate ladder. So the first step involved with becoming a marketing manager is to get one’s foot in the door, and then work your way up.
Formal education may or may not have to involve an actual marketing curriculum. In fact, there is quite a variety of acceptable core studies.
What seems to be common among a lot of employers is that they oftentimes will seek out those candidates that have a fairly broad liberal arts education with any pertinent or related work experience.
Requirements will vary from position to position.
Surprisingly, many companies will look favorably on the candidate that has a bachelor’s degree in journalism, literature, philosophy, psychology, or sociology.
Other companies may prefer that the successful candidate have a bachelor’s degree in business administration and a master’s degree in marketing.
In the more high-tech type of environments, such as computer manufacturing, the employer may want the candidate to have a bachelor’s in a computer science with a master’s in business administration.
Another avenue shows that some employers want their marketing manager candidate to have a degree in journalism with a solid foundation in areas like consumer behavior, marketing, market research, and sales.
Basically, internships and management courses in general are all desired qualities and are highly valued as proper preparation for a marketing management career.
As always, computer skills are considered vital, and in some instances, a foreign language (especially Spanish) is considered a desired quality.
Finally, personnel managers that employ the strictest set of educational criteria usually look for a candidate with at least a bachelor’s and preferably a master’s degree in either accounting, finance, or marketing.
Additionally, an MBA in business administration or business management with a concentration on marketing is preferred over a Bachelor’s.
Salary Range and Employment Outlook
Career opportunities in the marketing industry have improved steadily in the past four years and the US Labor Department expects the number of marketing occupations to grow faster than the average career sector.
Competition for jobs is expected to be fierce and the individual in the field who aspires to move up into management may have to acquire extra years of experience compared to the current requirements.
As of January of 2019, the US Bureau of Labor statistics reports that marketing manager salaries range between $137,247 and $145,073. The wide range in salary is relevant to the business or industry, the level of employment, and the size of the company.
Digital Marketing Manager Salary
Digital Marketing Manager Salary. 6 Steps to Maximizing Your Marketing Management Potential
Specific job growth oftentimes varies by industry and employment opportunities for marketing managers is expected grow faster than the national average through 2024.
The following six steps are recommendations for what a marketing manager candidate can do to hopefully enhance their chances for an upward career move.
1. First and foremost, try to pursue an education that is what the employer is looking for in a candidate.
Minimum educational requirements call for a B.A. or a B.S. in business management, marketing, or the company’s industry niche, e.g. engineering. Some employers may also require an MBA.
2. If at all possible, try to intern with a marketing company. It’s a good way to nurture some knowledge and gain invaluable experience in the process.
3. Spend anywhere from 3 to 5 years in lower-level jobs such as a customer service representative, marketing assistant, market researcher, or sales assistant.
This will help you enhance your background skills as well as gain the experience needed to become a marketing manager.
4. Enroll in a creative or technical writing class, or join a public speaking group. It will help you develop your written and oral communication skills.
5. If the opportunity to relocate is offered to you, take it. Transfers from a home office to a branch, or between branches, increases your chances for a promotion and/or looks good on a resume
6. If your local college offers continuing education courses or a management training program, enroll in it. This helps to hone your skills and alerts your employer to the fact that you are committed to developing and advancing your career.
How to Use Two Tier Affiliate Programs to Your Advantage.
To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income.
Two-tier is an enticing feature of a particular affiliate program wherein, affiliates are allowed to sign-up additional affiliates below them. So that when the sub-affiliates otherwise known as second tier affiliates, earns a commission, the affiliate above receives a commission too.
In two-tier system, the first tier of commission is just like in the usual affiliate program. The sole difference is that it has an additional tier/s or sub-affiliates, whereby marketers also gain a commission once the people that the additional tiers referred to the program generate sales.
Theoretically, affiliate programs can have multi-tier program with infinite number of tiers, however, there are practical limitations. As tiers increase, the affiliate program draws more webmasters who are mostly interested in gaining profit from others work and effort.
Two-Tier affiliate program is also recognized as Multi-Level Marketing. When you sign-up for an affiliate program, you are identified as the first tier and the person that you have recruited or encouraged to sign up is the second tier.
If there are additional tiers, then the system can now be regarded as multi-level marketing (MLM). But today, MLM isn’t as effective and successful as it was several years ago. It is because at present, affiliates can freely select from thousands of affiliate programs and they can quickly switch from one program to another.
You could probably go wrong if you’re thinking that you can depend on your second tier to do the job for you. So if you want to use two-tier affiliate program to your advantage and generate more income by encouraging sub-affiliates to sign-up below you, make sure that you carefully choose your affiliate merchant.
Pick those merchants who generate stable stream of high quality products, give high or just commissions, offers real time tracking, furnishes you with a proven and tested advertising arsenal and treat their affiliates very well. You can also sign-up for the merchant who gives high visitors-to-sales conversion rate.
It is also advisable if you engage yourself with a web merchant that has a user-friendly website which you can access anytime so that you can monitor your statistics including visits and sales. And if possible, choose the one with powerful marketing tools which you can use in promoting their products.
Youre just wasting much of your time and effort and worse, damaging your integrity once you promote poor affiliate program because your visitor will surely presume that the product or service you are reselling must be dreadful too. Thats the reason why it is important to pick first-rate affiliate programs.
Through these, you can not only build up a good relationship with your visitor, but also, you can easily get more tiers to sign-up under you.
You should also be cautious of some affiliate programs that give more importance on the profits to be earned in taking on other affiliates than on the income from sales, because you’ll just eventually find out that someone has already close those sales without informing you.
Usually, this kind of affiliate program offers a very low first-tier payment but a sky-scraping second-tier commission.
If you want to start an affiliate program of your own, you surely have to decide whether it will be a single tier or two-tier affiliate program. Who am I to say which of these two programs are better? But let me tell you the benefits you could get out of two-tier affiliate program.
First, your profit will increase due to increased sales from the customers that your second tier has referred. Second, you have a much broader customer base to which you can sell your products and services.
Then, you gain more and stable income because the customers referred by your affiliate and sub-affiliates could probably develop a lifetime loyalty on your site and your products.
Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers.
Two-tier program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers.
When you start gaining profits from your site as well as your tiers, this is now the right time to say that you have used two-tier affiliate program to your advantage.
woman working from home
. 5 Reasons Why Blogging is the New Internet Marketing Tool
Do you ever feel like you know just enough about Blogging to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from Blogging experts.
Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out ones opinion on the said page.
What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.
As it continues to move forward, online advertising has tapped into the blogs potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1.Blogging is simple. The simplest way to get your piece on the net is through blogging.
No skills are necessary an average adult can read and type, or at least click a mouse.
Its like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.
2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising.
young woman Lying On Back in grass and playing with her small Mixed-breed dog
Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.
Any opportunity for free web time is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.
As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.
As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is.
But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
Knowledge can give you a real advantage. To make sure you’re fully informed about Blogging, keep reading.
Patient being treated with the assistance of a trained dog
-By using your e-mail. Today, blogging is overcoming the e-mails popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.
Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.
Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences.
Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.
Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Girlfriends having party for their dogs
Give your business a boost by effectively using blogging as an Internet marketing tool.
Digital Marketing Manager Salary. Keys for a Successful Affiliate
Has the Product Owner Done Good Product Research?
This is a very important point to know – whether the product owner has done a good amount of research on his or her product or not.
If the owner of the product has spent some time testing their sales processes and they have a proper plan to sell their product, then it is almost sure there is money to be earned as an affiliate.
The owner of the product should know the scope of his or her product and the targeted people interested in that product. If an affiliate provider himself has not done such research then it would be tough for an affiliate to get profits from the product.
The sales letter on the owners web site should be attractive as people from your web site would be reading the same sales letter.
To be sure, you should check the sales letter and see whether it has the power to attract people. If your answer is YES then it is usually a good decision to be an affiliate for such a product.
Is the Affiliate Program Free?
Another key point to know is whether the affiliate program is free or paid. If the affiliate program is paid then often you should not join it. Affiliate marketing programs should be free of cost since you are assisting the owner of the product to enhance their sales.
Young smiling woman with her cute dog. Her best friend.
Some people ask the affiliates to purchase their product before they can be an affiliate but this should not be promoted.
Almost all affiliate programs should be free of cost. Occasionally affiliate programs will charge a nominal fee to weed-out not so serious promoters. In rare cases these programs can be worth a fee.
Your Web Site Should be Content Oriented
You should have a good content oriented web site that will link to the affiliate program.
Since the sales letter designed by the original affiliate program site creators will do the selling part of the product, you should be more concerned in providing information likely prospects are searching for.
Your web site should be impressive enough and address a variety of issues so that the moment the prospect navigates to the sales letter page of the product, he or she should is convinced that the product presented is exactly what he or she needs.
Only if the content on your site is compelling and impressive to the prospect will he or she go to the promoted affiliate’s web site.
Without compelling and interesting content many web visitors will leave your web site to a search engine or another site. It is very important to have a good content oriented web site to impress and compel potential buyers.
Set a Minimum Amount as a Return
You should have some targeted amount in mind that should be the return on selling one product. Don’t go for products that return very little profit when sold. Since you may be investing a lot of time or money advertising the product, the returns should be good.
If you are dealing with more than one product and track your returns on investments you can determine which products to promote most. Having a minimum return on investment will allow you to judge which products to promote, and which products to drop.
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Digital Marketing Manager Salary: In Conclusion– ONLINE TRAINING: JOIN John Crestani’s 6-WEEK TRAINING COURSE- “How to Build Your Own Affiliate Marketing Business From Nothing…” Send Me The Online Training Now: https://blueoceanway.info
Training will be taken down at any time due to High Demand for this product.
Affiliate Marketing in conjunction with well known companies, such as Clickbank, can be very profitable and rewarding. Your payments are guaranteed every 2 weeks and is entirely up to your Marketing Efforts and Abilities on how much you get paid. I also bought into and highly recommend John Crestani’s Super Affiliate System (SAS) for Affiliates.
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