Website for Marketing. Ways to do Keyword Research Revealed.
Website for Marketing: The 7 secrets of smart keyword selection.
Selection Website For Marketing. Keyword selection is the first step for writing meta tags or the text of your website. If you do not select your keywords wisely and carefully, you will not be able to attract the desired traffic to your website.
Simply having meta tags in your website does not guarantee more website visitors or high rankings in the search engines.
You need to base these meta tags on carefully selected and targeted keywords. Website for Marketing. Here are a few guidelines to help you in selecting good and appropriate keywords.
1. Descriptive Keywords
The first rule is very simple. The keyword should describe the product or service you are offering. Website for Marketing. Don’t make the mistake of making your company name a keyword.
It might be related to your service, but people would hardly search for it (unless you are a big and famous company).
For example, I wont put the words BizTalk4U Consulting in the meta tags of my website. Website for Marketing. Instead, I would use web content writers, which describes the services I offer.
Also, in the beginning I was using the words website copy writing in my meta tags and content, and was hardly getting any hits from search engines.
When I did some research, I realized that people use the words web content for their website for online marketing text, and not web copy. I had to change the entire text of my website, to optimize it for the keywords web content.
Therefore, please don’t assume that you know which keywords to target.
Ask you customers and prospects about the phrases/ words they would use if they search for a product or service like yours. Website for Marketing. Make a list of all the answers and select your targeted keywords from them.
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2. Popular Keywords
Once you have brainstormed and asked around about possible keywords you can target, its time to do some online research. Website for Marketing. Put in the keywords of your list in keyword suggestion tools to assess their popularity. A good tool to use is the:
– Google keyword tool
This is the search suggestion page of the pay per click search engine Google. Type in your chosen keyword and it would generate a list of similar keywords and how many hits each of them got. This would give you a fair idea of how popular a certain search term is.
3. Words or Phrases?
Research shows that people usually use phrases of 2 to 3 keywords instead of a single word, when searching.
This is because they have come to realize, that typing phrases would give them more relevant and targeted results.
Therefore, it is advisable for webmasters to use key phrases instead of keywords for their meta tags and web content, so that they generate more targeted traffic.
For example, if you are selling gadgets for kids, only using the word gadgets would not bring targeted visitors.
People searching for gadgets for kids would be more interested in what you have to offer.
4. Competitive Keywords
After you have researched the popularity of keywords, you may also want to look at the keywords your close competitors are using.
You can do this by running a search for one of your chosen keywords, and observing the other keywords being used by the sites that come up. Google keyword tool also gives you an analysis of the competition, which your keywords face.
5. Trade off
Once you have list of the most popular and competitive keywords it is time to make your final selection.
If you use keywords that are extremely popular, they would also have more competition, and your chances for high ranking would be slim.
On the other hand, if you try to use keywords with no competition, they would not be popular and no one would search for them.
Hence, your website marketing for lawyers would come in very few search results, even if the ranking is higher. You need to make a trade off between popularity and competition. You must choose words, which are reasonably popular, and low in competition.
6. Focus
You must try to focus on a few qualified keywords instead of trying to target every phrase that is even remotely related to your product.
If you use too many keywords in your meta tags and content, you will end up having very low keyword density, which would again result in lower rankings.
If you feel that there are many keywords that you simply can’t do without, then you must create several web pages.
Each web page should focus on one or two keywords you are targeting. Website for Marketing. This strategy takes a lot of work but is bound to give you higher rankings and more exposure in the search engines.
7. No Cheating / Spamming
This is well known rule but worth repeating again and again. Do not cheat by using keywords that have nothing to do with your web site. Website for Marketing. You would get traffic that has no interest in your offering.
Do not spam by repeating your keywords too much in your meta tags and content.
You can be banned from search engines for this. Also it is advisable to stay away from using tricks like cloaking and hidden text.
Search engines hate these tricks, and would ban you forever.
These are the seven secrets of smart keyword selection. Website for Marketing. Choose your keywords wisely and carefully, so that you get the desired amount and quality of traffic to your website.
Website for Marketing. Getting a steady flow of affiliate marketing checks.
In affiliate marketing, you probably would want to be the kind of marketer who sees a check when you open your mailbox. All the more if they were checks.
It is ironic to know that there are a lot of people who can never make a sale and have never received any checks in their affiliate marketing. But there are also lots of those who receive monthly checks all year long.
No matter what kind of affiliate marketing you have, you will want to be one of those on the way to building a stable affiliate income.
There are actually ways on how to build a good and sound affiliate marketing income. Website for Marketing. So if you are committed to this business, read on and learn.
1. Identifying a practical market niche. Try to identify the niche market you want to focus on. While there are a lot of those out there, not all are easy to infiltrate. More often than not, you will end up losing more money than gaining some in the first place.
2. Find a stable affiliate program that offers the niche market you want. Search over the internet for this program.
Make sure that you find the company that helps their affiliates through advices and tools needed for affiliate marketing. Website for Marketing. These are the types who wants your success over anything else.
3. Have your own site and create a newsletter with content-rich information that focuses on your niche market. A website is necessary in affiliate marketing.
This is where people will go when they find what your offering interesting. Website for Marketing. This is also where you can tell them about other features of your business.
4. Make sure your target audience gets to your site and get them to sign up for your newsletter. You can do this by trying to differ from the way other people are advertising their affiliate marketing. Be unique.
Think of creative ways to make people go to your site and check you out.
5. Get them to buy from you. The ones going to your affiliate site should be ready to buy from you. Website for Marketing. Present them with an offer they will find tempting so they will not be able to resist.
There are a lot of sites you can look into that are offering affiliate programs. Take note that some of them are good and some are not. Do your research so you can distinguish which ones will be best for you. If not, you are just wasting your time.
Below are some tips in finding a program that will give you the profit you have always dreamed of.
1. Look for one that is targeting your chosen niche market.
If your niche is about beauty products, you may want to give them tutorials on how to take care of their skin or body. Your products or services must be related to maintaining and preserving beauty.
It is also better if you can present testimonials from people who have used your products. Website for Marketing. This will give credibility to what is being presented.
2. Consider the commission you will be getting.
Sending an email to your list will cost you. Think of it this way. When you send an email, you send out a recommendation on some of the products offered.
This is basically called an opportunity cost. So if you try to compute all that you have sent, that will be the cost you incurred.
Now, have those persons you emailed bought from you? If they did, then it was worth the advertising sent. But if not, that will be deducted from you.
Be certain that the commission offered to you justifies and makes up for the cost of advertising you went through. You would not want to be spending more on advertising than the amount of commission you are receiving. Website for Marketing. Make sure that it is fair enough.
3. Inspect the product yourself. Do not start recommending something you are not certain about. Try to least examine them to know if they are any good and worth recommending to others.
How will you make your customers believe in your product when you yourself do not? Put yourself in their place and see if you would be interested in availing one of your product or service.
Website for Marketing. Blogging – Great Experience!
Blogs can actually get a lot of traffic and be a marketing platform for your products and services. Blogging can also become a source of income for you and just writing a blog on any issue or a product review can be a means of income for you.
There are several blog affiliate marketing programs that can divert a lot of traffic to your blog and make it real hot property in no time.
Ways of getting traffic to your blog would be to have firstly, very informative and interesting content in your blog. Content plays a very important role in getting people to check out your blog. Website for Marketing. Regular updating of the blog content is another important factor as it is the only way you can retain the interest of the people who have started visiting your blog. A good blog affiliate marketing technique would be to link your blog to similar other blog sites.
Monetizing your blog or how to generate income from your blog can become very simple if you do keep the following things in mind:
-> The content provided on the blog should be keyword based. This would help bring traffic to your blog through the search engines.
-> The advertisements provided on the blog should be such that it is related to the blog and also links provided should be subject related.
This would provide additional information related to the topic for all those who visit your blog.
-> The quality of the content should be very high. The content should be such that provides appropriate solutions.
-> Provide content that is of interest to a major share of people.
If you keep the above points in mind then monetizing your blog will no longer be a far-fetched dream. There are thousands of blogs that are started everyday and efforts are being made to divert traffic to each one of them. Website for Marketing. Inspite of all these efforts and millions of words of content being generated , there are very few successful blogs that manage to interest the public at large.
It is this secret that one has to master. Efforts are put in by all who want to achieve success but success comes to those who not only work but work smart. So a little understanding of the market trends and a little creativity is all you need to monetizing your blog and making it a huge success. If your blog is one that receives a lot of traffic then you are sitting on top of a goldmine and this is just the beginning of good times to come.
Website for Marketing. So you want to build up your reciprocal and incoming links?
I recently updated my website to include a proper article directory and a more sofisticated links directory. As part of this I needed to check through the articles previously placed on my site and go through all the links in my old link exchange directory.
So first I started looking at each article with a view to contacting the author and requesting that they resubmit the article and any others to my new article directory.
The first problem I encountered was that quite a few of the articles had broken links. Website for Marketing. The people had taken the time to write and submit an article yet the link to their website in their resource box no longer worked. Here they were with a good one way link to their website and it didn’t work.
Then if I did manage to get get to a working website, more often than not there would be no way of contacting the author.
The same with the links submitted to my old links directory. Firstly on going through the various categories it was clear that many people had simply not bothered to submit their link to the the proper category. Website for Marketing. Others had used purposely misleading descriptions to get their link accepted to a particular category.
In order to contact the owner of the website link I next tried to visit their site, again many links simply did not work. If the link did work quite a few sites were of very poor quality, lacking in any real content or just being sites set up for the purpose of showing high paying adsense adverts, banner ads etc.
Another common problem was that the main homepage of the site would not contain a direct link to the links page or the link would be hidden down at the bottom of the page in tiny writing. Website for Marketing. If people are looking to swap links with you, they will want to know people can easily access your links page and so their link.
And of course again, often there were no contact details, no email link to contact the site owner to request a link exchange. No way of contacting you = no link exchange.
I now have a much better link exchange script on my site. Each link submitted is individually reviewed to check firstly that there is a link back and also importantly that the site has some proper content and is not just a sales page, or adsense ‘harvesting’ site. Website for Marketing. I also ensure that the links page is easily accessible from the main page.
Still I get people submitting links and not linking back or submitting sites that do not work. This is just a complete waste of time, their time and my time.
If you are looking to increase your website traffic and search engine rankings through reciprocal linking ensure you follow these simple points:
1. Your website should have quality content and be a site people want to visit and look around.
2. Make sure your links page is easy to get to – don’t hide the link down at the bottom in size 8 font or not link to your links page at all.
3. Place your contact details somewhere on your site so other webmaster owners can contact you about exchanging links.
4. Organise links into relevant categories.
5. Only accept links from other high quality sites
I would recommend installing a good automated linking script that allows you to easily organise links and regularly check links back.
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Training will be taken down at any time due to High Demand for this product.
Affiliate Marketing in conjunction with well known companies, such as Clickbank, can be very profitable and rewarding. Your payments are guaranteed every 2 weeks and is entirely up to your Marketing Efforts and Abilities on how much you get paid. All products are digital. This means that the product can be downloaded immediately rather than having to wait for it to be shipped. I also bought into and highly recommend John Crestani’s Super Affiliate System (SAS) for Affiliates.
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