I was curious if there would be any possible input on some analytics changes. Comparing the last three months with the previous three months, our new user organic traffic has increased more than 108%. However new user organic conversions on some popular download pages are down anywhere from 14%-150%. New user conversions from direct traffic, however, have increased from 43%-169%.
While I know that an organic conversion drop could have a ton of factors at play on its own, I’m wondering if a significant increase in organic traffic could impact the direct traffic conversion numbers? It’s just strange that direct traffic conversions would spike so significantly while organic swings the other way. Any feedback on how the two have been correlated in your experience, or suggestions on what more I could possibly dive into as next steps, would be greatly appreciated!
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